The implementation of market orientation: An exploratory study

J. Rivera, V. Molero and R. Chumpitaz
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R. Chumpitaz: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2006-05-10
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Published in 2006 Annual Conference of Business Association of Latin American Studies, San Ignacio de Loyola University, May 2006, Lima, Peru

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