Innovation in Automative Telematics Services: Characteristics of the Field and Management Priciples

Sylvain Lenfle and Christophe Midler
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Sylvain Lenfle: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique
Christophe Midler: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: The growing role of innovation in the strategy of car manufacturers leads them to relentlessly look for new sources of differentiation. In this way Telematics, a suite of technologies centered on communications systems within cars, is expected to bolster the car industry by offering a new stream of revenues. This articles focuses on the impact of this technology on design organization. In the first part, we demonstrate that Telematics is a radical innovation for automotive industry. Therefore traditional design models, such as heavyweight project management, are unsuitable. Next, the paper studies the organization adopted by a european car manufacturer in the light of recent research on the management of innovation.

Keywords: project management; Automotive telematics; Automotive Industry; New Product Development; Innovation Management; Management de projet; Services; Télématique automobile; Développement de nouveaux produits; Gestion de l'innovation (search for similar items in EconPapers)
Date: 2003
Note: View the original document on HAL open archive server: https://hal.science/hal-00262930v1
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Citations: View citations in EconPapers (9)

Published in International Journal of Automotive Technology and Management, 2003, 3 (1/2), pp.144-159

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