Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics

M. Antioco, R.K. Moenaert, R.A. Feinberg and M.G.M. Wetzels
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M. Antioco: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2008
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Published in Journal of the Academy of Marketing Science, 2008, 36 ((4)), pp.501-521. ⟨10.1007/s11747-008-0097-x⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00323008

DOI: 10.1007/s11747-008-0097-x

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