Rethinking Brand Feminine Dimension: Brand Femininity or Brand Femininities?

Salim Azar () and Denis Darpy ()
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Salim Azar: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2009-05-26
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Published in 38th Conference of European Marketing Academy, May 2009, Nantes, France. pp.on CD

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