Kate Moss or the girl next door ? Effects of consumers' self-esteem and trustmorthiness on the effectiveness of cosmetic advertising

M. Antioco and A. Le Boedec
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M. Antioco: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2008-05-27
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Published in 37th European Marketing Academy Conference, The European Institute for Advanced Studies in Management. University of Brighton, May 2008, Brighton, United Kingdom

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