High-tech, innovative products: identifying and meeting business customers' value needs

A. Lindgreen, M. Antioco and R. Palmer
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M. Antioco: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2009
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Published in Journal of Business and Industrial Marketing, 2009, 24 (3/4), pp.182-197

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