 Positioning the supply of live performances. Innovative managerial practices relating to the interaction of audience, performance and venueRémi Mencarelli () and
Mathilde Pulh ()
Post-Print from HAL Abstract: Because of an abundant offer of shows, the question of the cultural products positioning becomes increasingly crucial for the professionals of this sector. This article proposes to answer this strategic question by identifying original ways of differentiation in order to reinforce the identity of their offer. First of all, we insist on the need for analyzing the relation between the public and the spectacle (central road of positioning). We wish to highlight the various facets that structure this positioning. Then, we examine the interaction between the public and the cultural place (peripheral road of positioning). This tangible framework of consumption experiment can offer promising solutions of differentiation. We will illustrate our proposals by the most recent and most innovative managerial practices in the field of performing arts. Keywords: interaction audience; artist; positioning; venue; cultural experiment; consumption value; positionnement; environnement physique; expérience culturelle; valeur de consommation; interaction spectateur; artiste; lieu de spectacle (search for similar items in EconPapers) Published in International Journal of Arts Management, 2006, 8 (4), pp.19-29 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00416363 Access Statistics for this paper More papers in Post-Print from HAL |
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