Leveraging the advantage of early entry: proprietary technologies versus cost leadership

Rodolphe Durand () and R. Coeurderoy
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Rodolphe Durand: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Abstract: This research develops the relationships between the "early mover advantage" and a firm's market share. It tests hypotheses relating a firm's strategic choices and order of entry to market share on a cross-sectional data set of 1042 French manufacturing companies. The results support the persistence of an advantage for early movers. Furthermore, the development of proprietary technologies, considered as a capability to protect in-house knowledge from competition, has a leverage effect on the advantage of early moving. Finally, if cost leadership is a relevant strategy to gain market share, it is mostly beneficial for late entrants.

Keywords: Early mover advantage; Proprietary technologies; Cost leadership; Market share (search for similar items in EconPapers)
Date: 2004-06-01
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Citations: View citations in EconPapers (12)

Published in Journal of Business Research, 2004, Vol. 57, n° 6, pp. 583-591. ⟨10.1016/S0148-2963(02)00423-X⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00458095

DOI: 10.1016/S0148-2963(02)00423-X

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