Marketing mediterraneo” o “Marketing iperreale”: un tentativo di chiarificazione a partire dal caso dei negozi “L'Occitane

Laurence Graillot () and Olivier Badot
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Laurence Graillot: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Olivier Badot: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris

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Date: 2006
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Published in Marketing mediterraneo – Tra metafora e territorio, Egea, pp.27-83, 2006

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