Innovative supply-based strategies in the construction industry

Sihem Ben Mahmoud-Jouini
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Sihem Ben Mahmoud-Jouini: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: In the construction industry demand drives the design process and as a result design is structured in order to respond to this demand. However, what happens when this demand breaks down, when traditional markets are saturated, and no feasible alternative arises? Will this sector be capable of refocusing their efforts on creating new products to offer? Is it possible for industry participants to adopt a proactive strategy? These questions are investigated and it is seen that the French construction industry, and in particular major contractors, illustrate the problem perfectly. Examples are analysed of innovative offerings in this industry, two groups of which could be developed further.

Keywords: France; Innovation; Design; Construction; Large; Corporations; Marketing; Strategy (search for similar items in EconPapers)
Date: 2000-09-01
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Published in Construction Management and Economics, 2000, 18 (6), pp.643-650. ⟨10.1080/014461900414691⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00482353

DOI: 10.1080/014461900414691

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