Capturing Consumer Heterogeneity in the Unsupervized Categorization Process

Selin Atalay, Wayne Desarbo, Simon Blanchard and N. Harmancioglu
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Selin Atalay: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Consumer Heterogeneity; Categorization Process (search for similar items in EconPapers)
Date: 2009-06-04
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Published in 2009 Informs Marketing Science Conference, Jun 2009, Ann Arbor, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00495579

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