Strategy as innovative design: an emerging perspective

Armand Hatchuel (), Ken Starkey, Sue Tempest and Pascal Le Masson ()
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Armand Hatchuel: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Pascal Le Masson: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: we develop a discourse of strategic management as design, using a conceptual base drawing upon the work of Michel Foucault, as an alternative to the prevailing qtrategy discourse (strategy as "economizing"). We then use contemporary design theory to theorize strategic management as a design activity in which the focus is on innovation, with the emphasis on future strategies based on the creation of desirable unknows

Date: 2010
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Citations: View citations in EconPapers (12)

Published in Strategic Management Journal, 2010, 27, pp.1-28

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00509557

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