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FREE ADMISSION TO MUSEUMS AND MONUMENTS: AN EXPLORATION OF SOME PERCEPTIONS OF THE AUDIENCES

Marine Le Gall-Ely (), Caroline Urbain (), Dominique Bourgeon, Anne Gombault and Christine Petr ()
Additional contact information
Marine Le Gall-Ely: ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest
Caroline Urbain: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Dominique Bourgeon: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Anne Gombault: Chaire ACME BEM - Bordeaux Management School (BEM)
Christine Petr: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper considers the theme of the audiences' perceptions of free admission in national French museums and monuments. The results show that, from an individual perspective, perceptions of free admission are linked to perceptions of price, of money and of payment, hence complementing perceptions expressed in a collective perspective (a symbolic, political measure, causing either adhesion or rejection). These perspectives are generally put forward by both advocates and opponents of the measure in their discussions. This different vision of free admission has managerial implications for managers of museums and monuments.

Keywords: Free admission; price; museums and monuments; multiangulation (search for similar items in EconPapers)
Date: 2008-10-01
Note: View the original document on HAL open archive server: https://hal.science/hal-00522838v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Published in International Journal of Nonprofit and Voluntary Sector Marketing, 2008, 13 (1), pp.57-72

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