Lever l'incertitude sur les conséquences de l'innovation stratégique

Bertrand Moingeon and Laurence Lehmann-Ortega
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Bertrand Moingeon: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Laurence Lehmann-Ortega: School of Management - HEC Paris - Ecole des Hautes Etudes Commerciales

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Abstract: The study of 47 cases of strategic innovations in existing companies allows to understand the uncertainty resulting from this type of strategy. When the new business model, introduced by the strategic innovation, concerns a niche or creates a new market, it can coexist in the company with the former model. But when it addresses successfully the heart of the market, it outperforms the previous model, which disappears.

Keywords: innovation stratégique; modèle économique (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (1)

Published in Revue Française de Gestion, 2010, 4 (203), pp.57-70. ⟨10.3166/rfg.203.57-70⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00528386

DOI: 10.3166/rfg.203.57-70

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