Comment optimiser la satisfaction des consommateurs ? Une réponse par l'étude des relations attributs-satisfaction

Anne-Françoise Audrain-Pontevia
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Anne-Françoise Audrain-Pontevia: Pôle de Recherche - Rouen Business School - Rouen Business School

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Abstract: This article proposes a state of the art of the attribute/overall satisfaction links for an object. It also presents the methods that enable to identify these functions

Keywords: Attributes; Contribution functions; Attribut; Satisfaction; Fonction de contribution (search for similar items in EconPapers)
Date: 2004-05
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Citations: View citations in EconPapers (1)

Published in Revue Française du Marketing, 2004, n° 197, pp. 23-39

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00567700

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