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Appropriateness or expected returns? Organizational representations of corporate environmentalism

Deborah Philippe
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Deborah Philippe: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Abstract: This paper explores how organizations build representations of their corporate environmentalism in their annual reports. From the content analysis of the reports of 7 Canadian firms in the resource industry over 20 years, I identify the emergence of three organizational stories describing the relationship of organizations with the natural environment.

Keywords: Corporate environmentalism; social responsibility; corporate culture (search for similar items in EconPapers)
Date: 2009
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Published in Academy of Management Proceedings, 2009, p.1-6

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00576801

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