Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations

Wolfgang Ulaga, A. Eggert, J. Hogreve and E. Muenkhoff
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Wolfgang Ulaga: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Long-Term Effect; Industrial Services; Firm Profitability; Impact; Product; Innovation (search for similar items in EconPapers)
Date: 2011-02-18
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Published in American Marketing Association Conference, Feb 2011, Austin, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00578329

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