Etude de la dynamique de la satisfaction des consommateurs: bilan et perspectives de recherche

Anne-Françoise Audrain
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Anne-Françoise Audrain: Pôle de Recherche - Rouen Business School - Rouen Business School

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Date: 2003-05-09
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Published in 19ème Congrès International de l'Association française de Marketing (AFM), May 2003, Gammarth, Tunisie

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