Les marques de distributeurs: évolution et enjeux

Anne-Sophie Bayle-Tourtoulou
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Anne-Sophie Bayle-Tourtoulou: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: marques; distributeurs; évolution; enjeux (search for similar items in EconPapers)
Date: 2001
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Published in A. Bloch, A. Macquin (Eds). Encyclopédie de la vente et de la distribution, Economica, pp.-, 2001

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00655638

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