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The quality of interaction from email to Web 2.0 in customer service in the sector of online banking: A comparative analysis of the American and French websites

Djamchid Assadi, Jean-François Notebaert () and Laurence Attuel-Mendes ()
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Jean-François Notebaert: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Laurence Attuel-Mendes: CEREN - CEREN, Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)

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Date: 2010
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Published in Journal of IMS Group, 2010, pp.64-88

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