Market share predictions: a new model with rating-based conjoint analysis

Hervé Guyon () and Jean-François Petiot ()
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Hervé Guyon: PESOR - UP11 - Université Paris-Sud - Paris 11
Jean-François Petiot: IRCCyN - Institut de Recherche en Communications et en Cybernétique de Nantes - Mines Nantes - Mines Nantes - ECN - École Centrale de Nantes - EPUN - Ecole Polytechnique de l'Université de Nantes - UN - Université de Nantes - UNAM - PRES Université Nantes Angers Le Mans - CNRS - Centre National de la Recherche Scientifique

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Keywords: conjoint analysis; preference modeling (search for similar items in EconPapers)
Date: 2011-09-01
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Published in International Journal of Market Research, 2011, 53 (6), pp.831-857. ⟨10.2501/IJMR-53-6-831-857⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00674936

DOI: 10.2501/IJMR-53-6-831-857

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