Word-of-Mouth in Virtual Communities: A Netnographic Analysis

Kristine de Valck ()
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Kristine de Valck: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Word-of-Mouth; Virtual Communities; Netnographic; Analysis (search for similar items in EconPapers)
Date: 2005
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Published in Advances in Consumer Research, 2005, vol. 33, pp. 573-575

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00692101

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