Brand Loyalty vs. Loyalty to Product Attributes

Gilles Laurent () and C. Rungie
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Abstract: "Festschrift" en l'honneur d'Udo Wagner, Professeur à l'Université de Vienne et président-élu de l'EMAC

Keywords: Loyalty; Brand; Product Attributes (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (3)

Published in Adamantios Diamantopoulos, Wolfgang Fritz, and Lutz Hildebrandt (Eds). Quantitative Marketing and Marketing Management, Springer Gabler, pp.NC, 2012

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00712061

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