Customer acceptance of a new interactive information terminal in grocery retailing: antecedents and moderators

Stephan Zielke, Waldemar Toporowski and Björn Kniza
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Stephan Zielke: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School
Waldemar Toporowski: Georg-August-University of Göttingen = Georg-August-Universität Göttingen
Björn Kniza: Georg-August-University of Göttingen = Georg-August-Universität Göttingen

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Abstract: This chapter uses an extended version of the Technology Acceptance Model to analyze the customer acceptance of a new interactive information terminal for cooking recipes aimed at grocery shoppers. The results show that perceived usefulness, perceived ease of use, and perceived enjoyment influence the customer acceptance of the terminal via direct and indirect effects. Furthermore, the impact of these variables depends on individual differences in experience of Information Technology and the relevance of the information content. These findings carry several management and research implications.

Date: 2011
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Published in Eleonora Pantano, Harry Timmermans. Advanced technologies management for retailing, IGI Global, p. 289-305, 2011, 9781609607388. ⟨10.4018/978-1-60960-738-8⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00747075

DOI: 10.4018/978-1-60960-738-8

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