Congruence between consumer self-perceptions of personality and retailer personality: an exploratory study in a French context

Cindy Lombart () and Didier Louis ()
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Cindy Lombart: Audencia Recherche - Audencia Business School

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Date: 2008-07-14
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Published in 15th Recent Advances in Retailing and Services Science Conference, Jul 2008, Zagreb, Croatie

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