Les stratégies de réduction du risque perçu lié à l'achat d'un abonnement de golf. Le consommateur golfeur: perception et réduction du risque perçu lié à l'achat d'un abonnement

Sébastien Castel ()
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Sébastien Castel: Audencia Recherche - Audencia Business School

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Date: 2009
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Published in 3ème Colloque Recherche et Sport en Pays de Loire, 2009, IFEPSA, Angers, France

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