Les motifs de la déviance positive

Yvan Barel () and Sandrine Frémeaux ()
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Sandrine Frémeaux: Audencia Recherche - Audencia Business School

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Abstract: According to the approaches to innovation Norbert Alter (2002, 2005) and the joint regulation of Jean-Daniel Reynaud (1997, 2000), deviance is a positive component of organizational functioning. These theories have in common to observe that deviance is compromised, or even cooperation, between different sources of legitimacy. Based on a qualitative analysis of opinions and attitudes of twenty managers of middle and senior managers in the mass distribution, this study aims to understand why some minority players take the risk of deviance : the choice of deviance would be motivated not by a desire for opposition but by a desire to be of service to employees and customers, the desire deemed compatible with the goal of economic efficiency.

Date: 2010
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Published in Revue management & avenir, 2010, (32), pp.91-107. ⟨10.3917/mav.032.0091⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00771139

DOI: 10.3917/mav.032.0091

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