e-Tourisme: comportements d'achat et canaux de vente

Jacques Arlotto (), Lubica Hikkerova and Jean-Louis Mutte
Additional contact information
Jacques Arlotto: Audencia Recherche - Audencia Business School

Post-Print from HAL

Abstract: The analysis of the customer purchase behaviour in the sector of tourism and even more of e-tourism is a subject relatively little explored in the literature if we look the stakes and the economic weight of this branch of industry for many countries. In this article, we will first of all analyze the impact of Internet in the different stages of the buying process and in particular the importance of the recommendations but also the brakes limiting its development which are common, for some of them, to e-commerce in general. Then we will try to understand the consumer reasons in the choice of distribution channel as well as the rise of on line sales. We will pay a special attention on the variable price, which became a dominating variable in the sector of tourism, more especially as Internet allows a better comparison of offers.

Keywords: E-tourisme; Achat en ligne (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Published in Gestion 2000, 2011, 28 (4), pp.67-79. ⟨10.3917/g2000.284.0067⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00771823

DOI: 10.3917/g2000.284.0067

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().