Les consommateurs face à la copie - étude sur la confusion des marques crées par l'imitation

Jean-Noël Kapferer and Jean-Claude Thoening
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: consommateurs; copie; confusion; marques; imitation (search for similar items in EconPapers)
Date: 1992
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Published in Revue Française du Marketing, 1992, 136, pp.53-69

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00784137

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