Rumeurs - le plus vieux média du monde

Jean-Noël Kapferer
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Rumeur; média (search for similar items in EconPapers)
Date: 1987-05
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Citations: View citations in EconPapers (8)

Published in Revue Française du Marketing, 1987, 113, pp.72-78

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00786663

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