Les profils d'implication

Jean-Noël Kapferer and Gilles Laurent
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Jean-Noël Kapferer: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Gilles Laurent: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: profils; d'implication (search for similar items in EconPapers)
Date: 1986
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Citations: View citations in EconPapers (5)

Published in Recherche et Applications en Marketing (French Edition), 1986, 1, pp.NC

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00786777

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