Pour une compréhension de l'influence du contrôle perçu sur le comportement du consommateur: approche comparée de deux méthodes de mesure

Blandine Labbé-Pinlon () and Renaud Lunardo
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School
Renaud Lunardo: Bordeaux Ecole de Management - Bordeaux Management School (BEM)

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Date: 2006-11-09
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Published in 11èmes Journées de Recherche en Marketing de Bourgogne, Nov 2006, France

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