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A reassessment of the business history of the French luxury sector. The emergence of a new business model and a renewed corporate image (from the 1970s)

Hubert Bonin

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Date: 2012
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Published in Luciano Segreto, Hubert Bonin, Andrzej Kozminski, Carles Manera et Manfred Pohl. European Business and Brand Building, Peter Lang, pp.113-136, 2012

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