Marketing science: formalisation et exploitation des connaissances marketing

Gilles Laurent and J. M. Choffray
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Marketing science; formalisation; exploitation; connaissances marketing (search for similar items in EconPapers)
Date: 1992
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Published in Encyclopédie de la gestion, Vuibert, pp.596-612, 1992

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00821731

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