Publicité et obésité enfantine: l'impact des annonces publicitaires télévisées sur les choix alimentaires des enfants

Claire Masserot and Joël Bree ()
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Claire Masserot: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Joël Bree: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School

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Abstract: The purpose of this research is to evaluate the influence of television commercials on children's food choices. An experimental approach makes it possible to measure children's food choices after exposition to advertisements in favor of healthy vs unbalanced products. The results, relatively unexpected, don't prove the direct influence of nutritional commercials' categories on children's choices.

Date: 2010-07
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Published in Revue management & avenir, 2010, n° 37, pp 97-119. ⟨10.3917/mav.037.0097⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00825682

DOI: 10.3917/mav.037.0097

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