Les modèles log. linéaires: applications au marketing

Gilles Laurent and Yves Evrard
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Yves Evrard: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: modèles log. linéaires; marketing (search for similar items in EconPapers)
Date: 1982
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Published in 3eme Séminaire de "Méthodologie de la recherche en marketing", FNEGE, 1982, France. pp.335-358

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