" Le marketing intégré en TPE: présentation et premières retombées de la méthode du " parler courant client " (PCCL)

Therese Albertini () and Thierry Fabiani
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Therese Albertini: LISA - Laboratoire « Lieux, Identités, eSpaces, Activités » (UMR CNRS 6240 LISA) - CNRS - Centre National de la Recherche Scientifique - Università di Corsica Pasquale Paoli [Université de Corse Pascal Paoli]
Thierry Fabiani: LISA - Laboratoire « Lieux, Identités, eSpaces, Activités » (UMR CNRS 6240 LISA) - CNRS - Centre National de la Recherche Scientifique - Università di Corsica Pasquale Paoli [Université de Corse Pascal Paoli]

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Keywords: marketing intégré; TPE; parler courant client (search for similar items in EconPapers)
Date: 2013-06-13
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Published in Revue Internationale PME, 2013, 25 (2), pp. 41-75

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