La " cuillère d'E. " ou de la nécessité d'un management du design

Nicolas Minvielle ()
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Nicolas Minvielle: Audencia Recherche - Audencia Business School

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Abstract: In a world where products are too often similar, design is a fundamental differentiating factor. Practice however shows the difficulties of communication between managers, producers and designers. Analysed from the inside of a design consulting company, "E's spoon" presents the communication constraints between two worlds with different rationales and languages.

Date: 2006
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Published in Revue Française de Gestion, 2006, 162, pp.51-62. ⟨10.3166/rfg.162.51-62⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00955521

DOI: 10.3166/rfg.162.51-62

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