Supporting or killing the technological platform design? Towards new contingent criteria for strategies selection

Olga Kokshagina (), Pascal Le Masson (), Benoit Weil () and Ahmed Hassen
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Olga Kokshagina: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Pascal Le Masson: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Benoit Weil: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: The circumstances in which firms operate have moved towards novel and unknown environments, thereby fundamentally modifying the logic of decision making, rendering planning approaches inadequate. The literature highlights that in these situations companies have to adapt more flexible approaches, to incorporate learning and privilege interactions among projects and corresponding environment. Moreover, sector dynamic influences the choice of strategies under high uncertainty. There are sectors "pushed" by technologies or "pulled" by markets. In the situations of double technology and markets unknowns an interesting solution is highlighted: the design of technological platform that is able to address many emerging markets. Yet it is not self-evident when these strategies are advantageous for the firms that are subject of the environmental dynamics and pursuing double unknown. A simulation study is carried out to clarify the contingent criteria in which the exploration of multiple technologies and markets could lead to platform design. The conducted simulation experiment reveals two main contingent variables: the existence of market signals and the "segregative" or "aggregative" nature of technological systems. The study endeavors to provide an improved theoretical understanding of double unknown management and the corresponding strategies.

Keywords: Double unknown (technologies; markets); Technological Platform; innovation; R&D (search for similar items in EconPapers)
Date: 2014-06-03
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Published in THE R&D MANAGEMENT CONFERENCE 2014, Jun 2014, Germany

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00975749

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