Integration of Social Media in Recruitment: A Delphi Study

Aurélie Girard (), Bernard Fallery () and Florence Rodhain ()
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Aurélie Girard: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université, Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université
Bernard Fallery: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Florence Rodhain: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Abstract: Purpose -- The development of social media provides new opportunities for recruitment and raises various questions. This chapter aims to clarify areas of agreement and disagreement regarding the integration of social media in recruitment strategies. Methodology/approach -- A Delphi study was conducted among a panel of 34 French experts composed of 26 practitioners and 8 academics. Findings -- Three quantitative results and five qualitative results are presented. Social media appear as an opportunity to raise the strategic role of HR professionals through employer branding strategy, internal skills development, and a greater involvement of managers within the sourcing process. Practical implications -- This study points out several barriers and limits regarding the integration of social media in recruitment strategies and encourage HR professionals to take up the challenge. Multiple recommendations are addressed to HR professionals. Originality/value of chapter -- This chapter is based on an innovative application of the Delphi method. Moreover, it offers a more comprehensive and critical look on the integration of social media in recruitment strategies.

Keywords: Social media; recruitment; employer branding; Delphi; e-HRM; médias sociaux; recrutement; marque employeur; e-grh (search for similar items in EconPapers)
Date: 2013-09-01
Note: View the original document on HAL open archive server: https://hal.science/hal-00998494v1
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Published in Bondarouk T., Olivas-luján M. Social Media in Human Resources Management, 12, Emerald Group Publishing Limited; Emerald, pp. 97-120, 2013, Advanced Series in Management, Volume 12, ⟨10.1108/S1877-6361(2013)0000012009⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00998494

DOI: 10.1108/S1877-6361(2013)0000012009

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