Manipuler les données. Documenter le marché

Jean-Sébastien Vayre ()
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Jean-Sébastien Vayre: Techniques, Relations, Actions, Marché, Espace public - CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique

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Abstract: What is big data? How to characterize it? What is its impact on the organization of the market? From a merchant point of view, big data consist in transforming the traces of consumers' activities into information which are transmit to the market participants. Big data is, therefore, a process of documentation. First, we argue that the dynamics of this process refers to a socio-technical evolution and a socio-cognitive revolution. Then, we underline the implications of this revolution on the market organization. In conclusion, we note that if big data documentation process can promote the reactivity and adaptability of commercial organizations, it can also lead to important knowledge biases in socioeconomic terms.

Keywords: big data; cognition; apprentissage artificiel; organisation; marché (search for similar items in EconPapers)
Date: 2014-06-02
Note: View the original document on HAL open archive server: https://hal.science/hal-01003135
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Published in Les Cahiers du numérique, 2014, 10 (1), pp.95-125

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01003135

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