 Business Modeling as Design Thinking: Implications for Entrepreneurship EducationEric-Michael Laviolette,
Miruna Radu Lefebvre () and
Vincent Lefebvre
Post-Print from HAL Abstract: This article explores the notion of business models conceptualized as design forms, that is structured, coherent and attractive representations of future ventures. The content and structure of business models is genuinely discursive since they are built as narratives about potential desirable futures and shared in persuasive communication interactions and contexts. What may be the implications of this perspective on entrepreneurship education? What does it mean to prepare and train students in entrepreneurship to elaborate business models as design forms and to enable them to build structured, coherent and attractive discursive representations of their future ventures? Our premise here is that business models are generated, evaluated and negotiated according to aesthetical and rhetorical criteria. The aim of this conceptual paper is to explore the links between design, aesthetics and rhetoric in the development and evaluation of business models with the aim to elaborate a research program on business modeling training in the context of entrepreneurship education. Date: 2014-06-11 Published in Conference of International Council for Small Business (ICSB), Jun 2014, Ireland There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01016994 Access Statistics for this paper More papers in Post-Print from HAL |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.