Spectacle vivant: réputation d'un artiste pour la génération Y

Florence Euzéby (), Jeanne Lallement () and Carole Martinez ()
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Florence Euzéby: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Jeanne Lallement: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Carole Martinez: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Abstract: Reputation is a buzz-word, over-used by marketers, managers and researchers. Unfortunately, its definition is seldom, and doesn't meet any consensus in the academic world. This article tries to provide a state of the art of reputation in the specific field of performing arts for a precise target: the digital natives. Thanks to a qualitative exploratory method, the concept of reputation is detailed with regards to its antecedents, dimensions and consequences. Finally, a conclusion proposes a new definition of reputation for Y generation.

Keywords: Réputation; Marketing des Arts; Spectacle Vivant (search for similar items in EconPapers)
Date: 2013-07
Note: View the original document on HAL open archive server: https://hal.science/hal-01123538v1
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Published in Proceeding of the 12th International Conference on Arts and Cultural Management, 26-29 july, Bogotà, Colombie, Jul 2013, Bogotà, Colombie

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