Une ombre sur le rêve asiatique: la contrefaçon des marques horlogères de luxe sur le marché chinois

Eugénie Briot ()
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Eugénie Briot: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Watchmaking; Luxury; Counterfeiting; Luxe; Horlogerie; Contrefaçon (search for similar items in EconPapers)
Date: 2011-11
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Published in Journée internationale du marketing horloger, Nov 2011, Neuchâtel, Suisse

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01131670

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