THE CHALLENGE OF A MEXICAN SME: Mastering Growth and Preparing the Business Transmission

Véronique Zardet () and Andry Rasolofoarisoa ()
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Véronique Zardet: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations
Andry Rasolofoarisoa: ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations, MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: Sanchez Hass is a Mexican family business that has been producing and selling avocados since 1983. Despite the strong competition in this market, the company set a challenging goal of growth, evolving from a small local company in 2005 to a medium-sized company with more than 8 sales outlets in 2014. The implementation of SEAM in the company, aimed at structuring its activities and overcoming the challenges of growth, has been the key factor for setting stability and prosperity in an unstable market, and for preparing the company's transmission to the next family generation.

Keywords: CHALLENGE; A MEXICAN SME; Mastering Growth; Business Transmission (search for similar items in EconPapers)
Date: 2015
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Published in The Socio-Economic Approach to Management Revisited: The Evolving Nature of SEAM in the 21st Century, Research in Management Consulting, 2015

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01140299

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