Corporate social responsibility engagement and organizational attractiveness: does communication protect when coping with crisis?

Engagement RSE et attractivité organisationnelle: la communication protège-t-elle en cas de crise ?

Sonia Capelli (), Chloé Guillot-Soulez () and William Sabadie ()
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Sonia Capelli: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Chloé Guillot-Soulez: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
William Sabadie: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: According to the existing literature, the more socially responsible the firm is perceived, the more the firm benefits from a good organizational attractiveness, that is to say the firm hires and retains easier its employees. Corporate socially responsible communication, claiming the firm values, contributes to build and maintain this CSR image. This research proposes to consider the influence of CSR communication on organizational attractiveness when the firm is challenged by a crisis on its commitments. Results of an experiment show that CSR communication protects organizational attractiveness when a crisis calls into question the commitment claimed.

Keywords: Organizational attractiveness; CSR commitment; CSR image; communication; crisis.; Attractivité organisationnelle; engagement RSE; image RSE; crise. (search for similar items in EconPapers)
Date: 2015-05
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Published in Revue de Gestion des Ressources Humaines, 2015, 2 (96), pp.3-23. ⟨10.3917/grhu.096.0003⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01157176

DOI: 10.3917/grhu.096.0003

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