Quality of Meat Products: What Kind of Marketing Strategies are useful to create an added value?

肉类产品品质：何种市场营销策略可以创造肉品附加值？

Stéphane Gouin ()
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Stéphane Gouin: SMART-LERECO - Structures et Marché Agricoles, Ressources et Territoires - INRA - Institut National de la Recherche Agronomique - AGROCAMPUS OUEST

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Abstract: The quality of meat products constitutes a major stake for all networks. It is considered as a mandatory pathway for food processors and retailers and a due for the consumers. The various food crises have questioned not only the approach of the intrinsic and extrinsic quality, but also the strategies of products / markets of the various actors of the meat networks. From the breeding to the food processing products, from retailing to consumption, the consumers express new expectations in terms of received and studied quality. Today, marketing can play an essential role in the perception and understanding of the quality approach with the actors of the network. This article tries to explain the marketing and commercial steps for the meat network.

Keywords: food crises identification sign of quality and origin; meat products; quality; merchandising (search for similar items in EconPapers)
Date: 2015
Note: View the original document on HAL open archive server: https://hal.science/hal-01171119v1
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Published in Meat Research, 2015, Vol 29 (n°2), pp.15-20

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01171119

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