Implementation process failure in an emerging context: a reading from Carrefour experience in Algeria

Amina Djedidi () and Mouhoub Hani ()
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Amina Djedidi: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Carrefour; Emerging context:; Implementation process (search for similar items in EconPapers)
Date: 2016-01-21
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Published in International Marketing Trends Conference, Jan 2016, Venise, Italy

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01264767

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