Social networks and convergence strategies of new entrants in the media sector (Apple, Google and Microsoft)

Nabyla Daidj ()
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Nabyla Daidj: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: The objective of this study is to analyze the impact of the convergence (technological, industrial, and organizational) and of the fast development of social networks on the strategy of three major players engaged in a "technology race" and conquest of the markets : Apple, Google and Microsoft.

Keywords: Value chain; Strategic alliances; Business ecosystem; Social networks; Chaîne de valeur; Convergence; Alliances stratégiques; Ecosystème d’affaires; Réseaux sociaux (search for similar items in EconPapers)
Date: 2011-12-08
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Published in Colloque Médias 011 : Y a-t-il une richesse des réseaux ?, Dec 2011, Aix-En-Provence, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01294467

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