Coopétition et fidélité oppositionnelle: quand le marche est reconfiguré par l’effet miroir

Amina Djedidi () and Mouhoub Hani ()
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Amina Djedidi: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Fidélité oppositionnelle; Coopétition; Reconfiguration du marché. (search for similar items in EconPapers)
Date: 2016-05-30
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Published in XXVème Conférence de l’AIMS, May 2016, Hammamet, Tunisie

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01306680

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